CAMPAIGN

Academy Museum

How do you announce the arrival of THE museum dedicated to the movies in a city built around them? That was the challenge behind this pitch for the Academy Museum of Motion Pictures. With an extraordinary collection of cinematic history to draw from, I set out to create a memorable campaign that would bring the magic of the movies to the streets of Los Angeles.

Hero Home of Movies Billboard announcing opening date. — A new home for a century of cinema.The idea was simple: announce the museum's arrival with a bold statement that could feel right at home on the streets of Hollywood.

Pulp Fiction. — The Home of Your First...Everybody remembers their first. First dance, first escape, first love, first day of school. A celebration of the movie moments that stay with us long after the credits roll.

ET. — The Home of Your First...Everybody remembers their first. First dance, first escape, first love, first day of school. A celebration of the movie moments that stay with us long after the credits roll.

Academy Museum street banners with There's No Place Like Home, an opening date, and characters from The Wizard of Oz. — There's No Place Like HomeAn iconic line for a new Hollywood landmark. Borrowing a little magic from The Wizard of Oz, the street banners connected the museum's opening date with one of cinema's most memorable lines.

Poster for Home of Wim Wenders – City — The Home of Wenders, Kubrick, Spielberg, Almodóvar...A single frame can hold an entire world. Of longing, love, wonder, and the unexpected. All the things that make us fall in love with movies.

Poster for Home of Pedro Almodóvar - City — The Home of Wenders, Kubrick, Spielberg, Almodóvar...A single frame can hold an entire world. Of longing, love, wonder, and the unexpected. All the things that make us fall in love with movies.

Role: Art Director
Client: Academy Museum of Motion Pictures
Agency: Stun