BRAND IDENTITY

The Drew Barrymore Show

The project

A fresh face for daytime television, with a familiar one at its heart. For the launch of The Drew Barrymore Show, I helped develop a bright, contemporary visual identity, from the logo to the full design package. The campaign brought Drew's past and present together in an unexpected way: an interview with her younger self, straight out of a 1982 appearance on The Tonight Show.

The Drew Barrymore Show identity animation. — **A little bit of everything, just like Drew.**Bright colors, a sense of playfulness, and an optimistic visual language that reflects the many sides of her personality.

Show Open. — **A little bit of everything, just like Drew.**Bright colors, a sense of playfulness, and an optimistic visual language that reflects the many sides of her personality.

Finding Drew's signature.Exploring different typographic personalities, from classic daytime television to something a little more unexpected.

Main Promo: Drew interviewing herself. — **A conversation across time.**In this Emmy-winning promo, Drew interviews her seven-year-old self, bringing together archival footage from 1982 with a newly filmed performance.

Central Park Billboard. — **Hello, Drew!**A fresh, welcoming look for the show's launch, bringing a little of Drew's warmth and personality to the streets.

Role: Design Creative Direction
Client: CBS
Agency: Stun