CAMPAIGN

Audible

The project

For Guadalajara's International Book Fair, I worked with MAkinE Studios to create a citywide campaign celebrating the joy of listening. Audible's unmistakable orange took over billboards, digital screens, bus shelters, and even an entire metro train. Bold typography, playful Spanish copy, and a whole lot of great stories brought it all together.

OHH Escucha Esto Guadalajara. — **Listen up, Guadalajara!**An invitation to discover great stories, right in the heart of the city.

Campaign Overview. — **Inspired by the listening experience.**A playful mix of book covers, familiar UI elements, and Spanish copy.

Audible exhibition installation at Guadalajara's International Book Fair. — **A whole world of stories.**Taking the campaign beyond the streets and into the book fair itself, with an installation designed to catch the eye of curious readers.

Audible campaign on a metro train. — **Next stop: a good story.**Turning an everyday commute into another opportunity to discover something worth listening to.

Role: Art Direction, Design
Client: Audible
Agency: Makiné Studios
Credits: CCO: Jesus M. Rodriguez
CDO: Alberto Hadyar
Senior Producer: Maria Lorensen
Design & Illustration: Pablo Iranzo