Federico ReinfeldCreative Direction & Design

BRAND IDENTITY

Funimation

The project

Before its merger with Crunchyroll, Funimation asked us to reimagine its brand, from the logo and color palette to its overall tone, setting the stage for its next chapter in streaming.

Funimation streaming experience on Apple TV.
Anime everywhere.A recognizable identity across screens, platforms, and experiences.
Funimation logo explorations.
Straight from Japan, with personality to spare.Exploring Japanese typography, cultural references, and even a little inspiration from Ein, the beloved corgi from Cowboy Bebop.
Funimation outdoor advertising on a bus.
Impossible to miss.Bringing the energy of anime to the streets.
Funimation brand applications on a flyer.
A visual language with room to play.Bold typography, unexpected combinations, and plenty of personality.
Funimation printed materials and style guide.
Made for the fans.A style guide that would feel right at home on a shelf full of manga.
Role
Creative Direction
Client
Sony
Agency
Stun